Differential Games in Marketing

Differential Games in Marketing

Author: Steffen Jørgensen

Publisher: Springer Science & Business Media

ISBN: 1402076134

Category: Business & Economics

Page: 194

View: 190

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.
Differential Games in Marketing
Language: en
Pages: 176

Differential Games in Marketing

Authors: Steffen Jørgensen, Georges Zaccour
Categories: Business & Economics
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. The book conveys
Differential Games in Marketing
Language: en
Pages: 194

Differential Games in Marketing

Authors: Steffen Jørgensen, Georges Zaccour
Categories: Business & Economics
Type: BOOK - Published: 2003-11-30 - Publisher: Springer Science & Business Media

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. The book conveys
Differential Games in Economics and Management Science
Language: en
Pages: 398

Differential Games in Economics and Management Science

Authors: Engelbert J. Dockner, Steffen Jorgensen, Ngo Van Long, Gerhard Sorger
Categories: Business & Economics
Type: BOOK - Published: 2000-11-16 - Publisher: Cambridge University Press

A comprehensive, self-contained survey of the theory and applications of differential games, one of the most commonly used tools for modelling and analysing economics and management problems which are characterised by both multiperiod and strategic decision making. Although no prior knowledge of game theory is required, a basic knowledge of
Differential Games in Industrial Economics
Language: en
Pages: 276

Differential Games in Industrial Economics

Authors: Luca Lambertini
Categories: Business & Economics
Type: BOOK - Published: 2018-04-26 - Publisher: Cambridge University Press

Game theory has revolutionised our understanding of industrial organisation and the traditional theory of the firm. Despite these advances, industrial economists have tended to rely on a restricted set of tools from game theory, focusing on static and repeated games to analyse firm structure and behaviour. Luca Lambertini, a leading
Games And Dynamic Games
Language: en
Pages: 488

Games And Dynamic Games

Authors: Haurie Alain, Krawczyk Jacek B, Zaccour Georges
Categories: Mathematics
Type: BOOK - Published: 2012-03-23 - Publisher: World Scientific Publishing Company

Dynamic games arise between players (individuals, firms, countries, animals, etc.) when the strategic interactions among them recur over time and decisions made during one period affect both current and future payoffs. Dynamic games provide conceptually rich paradigms and tools to deal with these situations.This volume provides a uniform approach to