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Introduction to Multimodal Analysis

Introduction to Multimodal Analysis

Author: Per Ledin

Publisher: Bloomsbury Publishing

ISBN: 9781350069169

Category: Language Arts & Disciplines

Page: 256

View: 798

Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives. Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.
Introduction to Multimodal Analysis
Language: en
Pages: 256

Introduction to Multimodal Analysis

Authors: Per Ledin, David Machin
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-01-09 - Publisher: Bloomsbury Publishing

Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students
How to Do Critical Discourse Analysis
Language: en
Pages: 241

How to Do Critical Discourse Analysis

Authors: David Machin, Andrea Mayr
Categories: Social Science
Type: BOOK - Published: 2012-04-05 - Publisher: SAGE

Using a multimodal approach –graphic, vocal, written – How to do Critical Discourse Analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. Authors David Machin and Andrea Mayr draw on
Handbuch Sprache Im Multimodalen Kontext
Language: de
Pages: 600

Handbuch Sprache Im Multimodalen Kontext

Authors: Nina-Maria Klug, Hartmut Stöckl
Categories: Social Science
Type: BOOK - Published: 2016-03-20 - Publisher: Walter de Gruyter

Das Handbuch behandelt Verwendungsweisen von Sprache in multisemiotischen Textumgebungen. Wenn Sprachliches mit Bild, Ton oder Typographie interagiert, entstehen inhaltliche, formale und funktionale Verknupfungsmuster. Der Band umreisst die Paradigmen einer multimodalen Beforschung von Sprache, systematisiert die Methoden der Analyse semiotisch komplexer Texte und gibt Einblicke in die Funktionsweise ausgewahlter multimodaler Textsorten."
Doing Visual Analysis
Language: en
Pages: 216

Doing Visual Analysis

Authors: Per Ledin, David Machin
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-01-01 - Publisher: SAGE

Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture. Doing Visual Analysis: From Theory to
The Routledge Handbook of Multimodal Analysis
Language: en
Pages: 528

The Routledge Handbook of Multimodal Analysis

Authors: Carey Jewitt
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-09-26 - Publisher: Routledge

Multimodality is an innovative approach to representation, communication and interaction which looks beyond language to investigate the multitude of ways we communicate: through images, sound and music to gestures, body posture and the use of space. The Routledge Handbook of Multimodal Analysis, Second Edition provides a comprehensive research tool kit

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