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The 21st Century Media (r)evolution

Author: Jim Macnamara

Publisher: Peter Lang

ISBN: 1433109360

Category: Language Arts & Disciplines

Page: 408

View: 920

The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.

Language: en
Pages: 216

Media Strategy and Military Operations in the 21st Century

Authors: Michal Shavit

Categories: History

Type: BOOK - Published: 2016-07-15 - Publisher: Routledge

This book applies the concept of mediatization to the contemporary dynamic between war, media and society, with a focus on the Israel Defence Forces (IDF). Since the beginning of the 21st century the IDF has undergone an intensive process of mediatization that has transformed the media into an interpretative grid

Language: en
Pages: 536

The Future of the Public's Health in the 21st Century

Authors: Institute of Medicine, Board on Health Promotion and Disease Prevention, Committee on Assuring the Health of the Public in the 21st Century

Categories: Medical

Type: BOOK - Published: 2003-02-01 - Publisher: National Academies Press

The anthrax incidents following the 9/11 terrorist attacks put the spotlight on the nation's public health agencies, placing it under an unprecedented scrutiny that added new dimensions to the complex issues considered in this report. The Future of the Public's Health in the 21st Century reaffirms the vision of Healthy

Language: en
Pages: 408

The 21st Century Media (r)evolution

Authors: Jim Macnamara

Categories: Language Arts & Disciplines

Type: BOOK - Published: 2010 - Publisher: Peter Lang

Language: en
Pages: 288

Mediating the Message in the 21st Century

Authors: Pamela J. Shoemaker, Stephen D. Reese

Categories: Social Science

Type: BOOK - Published: 2013-10-30 - Publisher: Routledge

Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive,

Language: en
Pages: 302

Public Media Management for the Twenty-First Century

Authors: Michał Głowacki, Lizzie Jackson

Categories: Social Science

Type: BOOK - Published: 2013-10-15 - Publisher: Routledge

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators)