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How Television Invented New Media

How Television Invented New Media

Author: Sheila C. Murphy

Publisher: Rutgers University Press

ISBN: 9780813550947

Category: Performing Arts

Page: 192

View: 228

Now if I just remembered where I put that original TV play device--the universal remote control . . . Television is a global industry, a medium of representation, an architectural component of space, and a nearly universal frame of reference for viewers. Yet it is also an abstraction and an often misunderstood science whose critical influence on the development, history, and diffusion of new media has been both minimized and overlooked. How Television Invented New Media adjusts the picture of television culturally while providing a corrective history of new media studies itself. Personal computers, video game systems, even iPods and the Internet built upon and borrowed from television to become viable forms. The earliest personal computers, disguised as video games using TV sets as monitors, provided a case study for television's key role in the emergence of digital interactive devices. Sheila C. Murphy analyzes how specific technologies emerge and how representations, from South Park to Dr. Horrible's Sing-Along-Blog, mine the history of television just as they converge with new methods of the making and circulation of images. Past and failed attempts to link television to computers and the Web also indicate how services like Hulu or Netflix On-Demand can give rise to a new era for entertainment and program viewing online. In these concrete ways, television's role in new and emerging media is solidified and finally recognized.
New Media and Popular Imagination
Language: en
Pages: 188

New Media and Popular Imagination

Authors: William Boddy
Categories: Performing Arts
Type: BOOK - Published: 2004 - Publisher: Oxford University Press on Demand

New Media and Popular Imagination offers a highly original account of the ways in which successive media of electronic communication - radio, television, and digital media - have been anticipated, debated, and taken up in the twentieth-century United States. Intended as an intervention in theemerging scholarly and policy debates around
Television as Digital Media
Language: en
Pages: 389

Television as Digital Media

Authors: James Bennett, Niki Strange
Categories: Performing Arts
Type: BOOK - Published: 2011-02-11 - Publisher: Duke University Press

DIVCollection of essays that consider television as a digital media form and the aesthetic, cultural, and industrial changes that this shift has provoked./div
Playing to Win
Language: en
Pages: 260

Playing to Win

Authors: Robert Alan Brookey, Thomas P. Oates
Categories: Technology & Engineering
Type: BOOK - Published: 2015-01-12 - Publisher: Indiana University Press

In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to
Baby Boomers and Popular Culture: An Inquiry into America's Most Powerful Generation
Language: en
Pages: 423

Baby Boomers and Popular Culture: An Inquiry into America's Most Powerful Generation

Authors: Thom Gencarelli Ph.D.
Categories: Social Science
Type: BOOK - Published: 2014-11-25 - Publisher: ABC-CLIO

The Boomers are the generation that changed everything, from economics to politics to popular culture. This book examines the myriad ways and long-reaching consequences of the now fully "grown up" Baby Boomer generation on America. • Supplies comprehensive, critical analysis of the legacy of the Boomer Generation that examines the
Marketing Communications
Language: en
Pages: 610

Marketing Communications

Authors: Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
Categories: Advertising
Type: BOOK - Published: 2007 - Publisher: Pearson Education

"This book is not only about advertising. Although advertising-related topics are thoroughly discussed, the book is comprehensive in that it covers all instruments of the marketing communications mix. The book has a consistent European focus, although research results and examples from other parts of the world are covered, the main

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