Social Sector Communication in India

Social Sector Communication in India

Author: Jaishri Jethwaney

Publisher: SAGE Publications India

ISBN: 9789351508137

Category: Language Arts & Disciplines

Page: 288

View: 519

A first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.
Social Sector Communication in India
Language: en
Pages: 288

Social Sector Communication in India

Authors: Jaishri Jethwaney
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-04-01 - Publisher: SAGE Publications India

A first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of
Social Sector Communication in India
Language: en
Pages: 288

Social Sector Communication in India

Authors: Jaishri Jethwaney
Categories: Communication in community development
Type: BOOK - Published: 2016-04-14 - Publisher: Sage Publications Pvt. Limited

A first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of
COMMUNITY RADIO AS AN AGENT OF SOCIAL CHANGE – A COMPARATIVE STUDY OF SANGAM AND NAMMA DHWANI
Language: en
Pages: 229

COMMUNITY RADIO AS AN AGENT OF SOCIAL CHANGE – A COMPARATIVE STUDY OF SANGAM AND NAMMA DHWANI

Authors: Dr. B. SUNIL
Categories: Art
Type: BOOK - Published: 2021-05-03 - Publisher: Lulu Publication

There exists no doubt, considering the proactive role of mass communication in gathering, disseminating and gauging the public opinion and motivating them towards a desired change. This role by mass media is more important, particularly, in India where citizens are being seen as information starving and being deprived of much
The Routledge Encyclopedia of Citizen Media
Language: en
Pages: 28

The Routledge Encyclopedia of Citizen Media

Authors: Mona Baker, Bolette B. Blaagaard, Henry Jones, Luis Pérez-González
Categories: Social Science
Type: BOOK - Published: 2020-10-21 - Publisher: Routledge

This is the first authoritative reference work to map the multifaceted and vibrant site of citizen media research and practice, incorporating insights from across a wide range of scholarly areas. Citizen media is a fast-evolving terrain that cuts across a variety of disciplines. It explores the physical artefacts, digital content,
Technologies of Reproduction Across the Lifecourse
Language: en
Pages: 321

Technologies of Reproduction Across the Lifecourse

Authors: Victoria Boydell, Katharine Dow
Categories: Social Science
Type: BOOK - Published: 2022-09-15 - Publisher: Emerald Group Publishing

This book presents a dialogue between scholars on different aspects of reproductive technologies. If we continue to work in disciplinary silos, reproductive studies is in danger of missing, and thereby reproducing, the kinds of power structures that shape reproductive life.