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The Art of the Start 2.0

The Art of the Start 2.0

Author: Guy Kawasaki

Publisher: Penguin

ISBN: 9780698193635

Category: Business & Economics

Page: 336

View: 237

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.
Napoleon; a History of the Art of War: From the beginning of the Peninsular war to the end of the Russian campaign, with a detailed account of the Napoleonic wars
Language: en
Pages:

Napoleon; a History of the Art of War: From the beginning of the Peninsular war to the end of the Russian campaign, with a detailed account of the Napoleonic wars

Authors: Theodore Ayrault Dodge
Categories: Military art and science
Type: BOOK - Published: 1907 - Publisher:

Books about Napoleon; a History of the Art of War: From the beginning of the Peninsular war to the end of the Russian campaign, with a detailed account of the Napoleonic wars
The Art of the Start 2.0
Language: en
Pages: 336

The Art of the Start 2.0

Authors: Guy Kawasaki
Categories: Business & Economics
Type: BOOK - Published: 2015-03-03 - Publisher: Penguin

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as
Japan in the Beginning of the 20th Century
Language: en
Pages: 804

Japan in the Beginning of the 20th Century

Authors: Japan. Imperial Japanese Commission to the Louisiana Purchase Exposition
Categories: Industries
Type: BOOK - Published: 1903 - Publisher:

Books about Japan in the Beginning of the 20th Century
Hacking: The Art of Exploitation, 2nd Edition
Language: en
Pages: 488

Hacking: The Art of Exploitation, 2nd Edition

Authors: Jon Erickson
Categories: Computers
Type: BOOK - Published: 2008-02-01 - Publisher: No Starch Press

Hacking is the art of creative problem solving, whether that means finding an unconventional solution to a difficult problem or exploiting holes in sloppy programming. Many people call themselves hackers, but few have the strong technical foundation needed to really push the envelope. Rather than merely showing how to run
The Art of Balance in Health Policy
Language: en
Pages: 227

The Art of Balance in Health Policy

Authors: Photographer John Campbell, John Creighton Campbell, Naoki Ikegami
Categories: Medical
Type: BOOK - Published: 1998-09-13 - Publisher: Cambridge University Press

Describes the politics and economics of health care in Japan and their implications for the USA.

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