The Art of Type and Typography

The Art of Type and Typography

Author: Mary Jo Krysinski

Publisher: Taylor & Francis

ISBN: 9781315301532

Category: Photography

Page: 230

View: 824

The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard—InDesign—for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including: The history of type; Terminology; Classification; Measurement; Spacing; Alignment; Legibility; Hierarchy; Layout and Grids; Page Elements; InDesign tools and style sheets. Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.
The Art of Type and Typography
Language: en
Pages: 230

The Art of Type and Typography

Authors: Mary Jo Krysinski
Categories: Photography
Type: BOOK - Published: 2017-10-24 - Publisher: Taylor & Francis

The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard—InDesign—for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history
Advertising Design and Typography
Language: en
Pages: 224

Advertising Design and Typography

Authors: Alex W. White
Categories: Design
Type: BOOK - Published: 2015-09-01 - Publisher: Simon and Schuster

This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad
The Art of Typography
Language: en
Pages: 240

The Art of Typography

Authors: Martin Solomon
Categories: Art
Type: BOOK - Published: 1986 - Publisher: New York : Watson-Guptill Publications

Explores the aesthetics of effective typographic design--line, mass, texture, planes, and tonal value--and includes a comparative chart of more than two hundred typefaces
Innovation & Imitation for Nations
Language: en
Pages: 242

Innovation & Imitation for Nations

Authors: Mohammed Ahmad S. Al-Shamsi
Categories: Business & Economics
Type: BOOK - Published: 2022-02-22 - Publisher: Blurb Inc.

A journey for readers through thousands of years extending from the innovation of silk & porcelain in China and paper & kohl in Pharaonic Egypt to the modern innovations in Europe and USA. This book introduces a summary of experiences for innovative nations through history. Imitation, copycatting, and knocking-off are
Typography for the People
Language: en
Pages: 208

Typography for the People

Authors: Daniel Bellon, Klaus Bellon
Categories: Design
Type: BOOK - Published: 2010-06-18 - Publisher: Simon and Schuster

Street + Art = Inspiration Designers Daniel and Klaus Bellon have been photographing street signage around the world for more than 17 years. This book celebrates their love of typography, and highlights the beauty of type in its truest form; not as a profession but as a necessity of everyday