The Idea Writers guides both new and experienced copywriters through the process of creating compelling brand content and experiences that sell.

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

Books about Writers' Markets & Methods

This rhetoric with readings offers a balanced emphasis on both the writing process and the final, written product. With the thought that students must learn to identify their own process, revision is emphasized with a range of strategies. Many procedures for idea generation, organizing, drafting, revising, editing, and proofreading are

Discusses words and language from the origins of words to people whose jobs use words and writing. Also includes a chapter on word games.