Author: T. Iezzi
Publisher: Springer
ISBN: 9781137510440
Category: Business & Economics
Page: 213
View: 352
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.